As we navigate the slow and arduous journey toward gender equality, the horizon seems perpetually distant (ugh!). The World Economic Forum's projections are sobering, suggesting that true economic empowerment for women might elude us for another century (yuck!), especially considering the setbacks introduced by the COVID-19 pandemic. This crisis has exacerbated gender disparities, with women disproportionately suffering from job losses and being compelled to revert to traditional domestic roles, such as caregiving and overseeing household responsibilities. This trend is alarmingly pronounced in the tourism and hospitality sector, one of the industries most severely crippled by the pandemic.

As a travel company deeply committed to gender equality and the advancement of women in the travel industry, we find the recent "Paths to Equality: The Twin Indices of Women's Empowerment" report by UN Women both inspiring and affirming of our mission.

As we come together to commemorate International Women's Day 2024, we reflect on the theme of 'inspiring inclusion' and its profound significance in our ongoing journey towards gender equality. This year, we celebrate not only the achievements of women but also the collective efforts to ensure that every woman, regardless of background, identity, or circumstance, feels valued, empowered, and included.

Whether you're a woman who's travelled alone or with a group, you have the power to inspire others to travel and to advocate for women's rights. Share your stories and experiences, and encourage other women to explore the world and to use their travel experiences to learn, grow and make a difference.

Regenerative travel is a new and exciting concept that is gaining popularity in the travel industry. It is a holistic approach to travel that goes beyond sustainable tourism and aims to actively restore and rejuvenate the destinations we visit. This approach is based on the idea that travel can be used as a tool for positive change, and that by working together, we can create a better future for the places we love. This concept was the foundation for why we started Sororal, with our focus being on equality for women and girls, and using travel as the catalyst to help us make that change.

We’re putting our hands up as a feminist travel company because we want to share with the world our deep commitment to promoting equality and inclusivity within the travel industry. And as passionate equality advocates, we’ve chosen to focus our efforts on fighting violence against women and girls - a pervasive issue affecting our sisters in every corner of the world (Canada included).

Ideas for everyone on your list from businesses helmed by women and non-binary leaders.

Building a safer world for women and girls around the world.

Getting to know the women behind Sororal.

How we make a mindful, meaningful impact.

4 Ways Women Are Re-defining the Travel Industry

How did we get here, and where are we going?